Some people wonder if they have what it takes to write a blog every day to build a business. Some people look at copywriting as if it’s a huge supernatural monster they need to overcome. Ask yourself any of these questions: Do I have the time? What should I say? Who the hell is going to listen to me? Will I be good at it?
If you haven’t asked yourself these questions yet, this isn’t for you. You probably already know everything there is to know about copywriting. If you‘ve ever asked yourself those questions, you’re in good company. It’s okay to be nervous, but it’s not okay to let fear motivate you and keep you from moving forward. So get off your couch and get to work. Have faith in yourself and your ability to learn, then apply what you learn.
Here are a few tips to get you started thinking, brainstorming, and most importantly, writing. The content is there. People need solutions to their various problems. You can start to find content by talking to people and finding out what they want. What do people talk about and discuss? Then give it to them.
The art of great copywriting is definitely a skill—one that can be learned by those who want to dig deep into their imaginations and muster as much creativity as possible while providing valuable information. Does that sound simple enough? You could say you’re not that creative and that’s okay-that brings us to the first point…
1) Write as if you were speaking.
Just be true to who you are. Let your personality shine through your writing. Use your tropes or jargon. That makes you more real, and people want to do business with real, down-to-earth people.
John Carlton, a legendary copywriter, author, and marketing mentor, is so natural, so real, and sometimes shocking. He involves you in his personality. He writes as if he is talking to his best friend.
There are also other great copywriters to study. Reading other people’s blogs and sales texts can help you develop your skills. Read something every day.
2) Motivate others
What inspires you? Share it. People are looking for inspiration. They need it. That is an industry in itself. People want to hear inspiring stories. Often times, it makes people want to take action and buy what you’re selling. Why? Because it makes people feel better about themselves and you.
This is another great way to write solid content. This is a very easy method. All you have to do is answer questions. People want solutions to their problems. You have to get inside their heads and find out what they want. Give them answers to their problems. Give them value.
Consider how grateful people will be if you assist them with their issue.Do you think they will bookmark your site or at least come back for more? Correct, yes!
If you are not convinced yet, consider writing advice columns. They have always been and probably always will be. They have advice columns for kids, teens, pets, and various topics.
They even have radio versions of that where a poor moron tells all his/her affairs and asks for help from the listening masses.
The great thing about this style for marketers is that it doesn’t come across as an advertisement. You can give them a good price and then refer them to a product or service.
You are now armed with three tips to get you started writing great lyrics. Be yourself, inspire people and help solve their questions with the Q&A format. Write every day if you can. The more you do it, the more confident you will become and the better you will write.
I wasn’t always passionate. I had a crazy job and was miserable. I took control of my life. I stepped out of my comfort zone (or awkward zone) and committed to becoming an Internet Marketing Master. I love working from home and learning and growing every day. And I like to share what I learn with others.